This guide is all you need to explode your men's retail business.
The men’s grooming products market is a $55.5 BILLION dollar industry in 2021 and is expected to expand 4.5% per year and will double by 2032.
Salons only own a little over $600 Million (or a little more than 1%) of that market, yet consumer research shows that men are becoming more aware, educated and concerned about their personal grooming than ever before.
See the digital download for more information on connecting men to men's care products and how to sell to men to ensure they have everything they need and a deeper footprint in your business.